Search Engine Optimization, better known as SEO, is the active practice of optimizing a website by improving internal and external aspects in order to boost traffic to your website from search engines. This is referred to as “organic” traffic. The majority of web traffic is driven by the major commercial search engines – Google & Yahoo/Bing. If your website cannot be found by search engines or your content cannot be put into their databases, you miss out on the incredible opportunities available to websites provided via search.
Web Response has put together several highly effective SEO solutions which combine inbound marketing techniques to build trust, rank, authority, and leads with optimization techniques to get higher rankings.
SEO generally has two key pieces that must be considered when implementing a strong SEO strategy; both On-Page and Off-Page need to be a prescense.
The process of optimization involves initial and ongoing component activities. SEO requires upfront work that will reap long term benefits over time, and must be viewed as an essential marketing investment rather than an expense. The payoff in this investment often proves invaluable.
Once your website begins to rank on page one of Google and other search engines, its not uncommon for visitors, which can translate into more sales (or whatever goal conversions you seek).
The way your website is programmed (incorporating SEO best practices) is essential to creating a website that will eventually get excellent search engine results; however, it doesn’t end there. A website can be strongly influenced by off-site visibility by seeking and gaining inbound links and creating off-site news (via press releases, articles, directory listings, blogs, etc).
Ongoing monitoring, measurement and SEO tuning are essential for continually maintaining and improving your web visibility.
Getting local search engne results and customers for your business is our specialty, and we are quite good at it too. Web Response works on your site from the ground up to create a plan that will target specific pages of your website to ensure they come up in local cities and areas when potential customers key in the phrases that matter most to you.
City Leader pages are specific pages within your site meant to act as a way to capture traffic from exact geographical areas in relation to your keywords. For Example, the URL for a webpage that is positioned in the Mississauga area for bathroom renovation might look like this: www.companyname.ca/bathroom-renovation-mississauga
This “leader page” will contain content related to both the city of Mississauga and Bathroom Renovations. Further, the user will engage the rest of the website and might examine the company profile, portfolio and eventually enquire about getting a quote for their own bathroom.
Get a free quote on your project today.